ABOUT US – DATNEWDRIP

Welcome to DATNEWDRIP, where hip-hop culture, luxury street fashion, and everyday confidence collide. Born in Los Angeles and inspired by the raw energy of the streets, our brand was built for the trendsetters, the go-getters, the night-riders, and the ones who refuse to blend in. We create apparel and jewelry that don’t just upgrade your outfit—they elevate your whole aura.

DATNEWDRIP started with one simple belief:
Everyone deserves to feel iconic.

From iced-out pendants that hit under every streetlight to graffiti-laced tees that tell a story, every piece we drop is designed for one purpose—to help you look fly, feel fresh, and move like the main character in your life.

OUR STORY

DATNEWDRIP began in a garage in the Valley—no investors, no big team, just a dream and a mission to bring real drip to the people who live and breathe the culture. Grinding late nights, designing from scratch, learning e-commerce game step by step… this brand was built brick by brick with heart, hustle, and an obsession with detail.

From the jump, our goal wasn’t to follow trends—it was to set them.
Every drop reflects the era we grew up loving: 90s street culture, drill-music aesthetics, graffiti art, and that West Coast shine. As the brand evolved, so did the vision—expanding into subscriptions like the DRIP SCRIPT BOX, the Fiend Club, and fully curated lifestyle pieces that go beyond fashion.

WHAT WE STAND FOR

🔥 Style That Speaks

Everything is crafted to capture the real hip-hop spirit—bold, fearless, and unapologetically different.

💎 Quality You Can Feel

We hand-select materials, inspect every print, and work with trusted partners so your drip hits every time—shine, durability, and comfort on lock.

💰 Fair Prices, Real Value

Luxury-inspired style without luxury price tags. We keep it accessible so the whole squad can stay drippin’.

👑 Community Over Everything

DATNEWDRIP isn’t just a store—it’s a movement. A place where creators, hustlers, fashion lovers, and everyday legends come to get inspired and express themselves.

OUR PROMISE TO YOU

When you shop with DATNEWDRIP, you’re not just buying a product—you’re tapping into a lifestyle built on confidence, creativity, and elevation. Whether you’re stepping into the club, hitting the boulevard, or leveling up your everyday fit, we make sure your look tells the world exactly who you are:

Bold. Fresh. Unstoppable.

Welcome to the family.
Welcome to the Fiend Club.
Welcome to DATNEWDRIP — Drippin’ Made Easy.